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Goal
Build a functioning outbound engine that generates conversations through structured outreach that follows a repeatable process.
Who it is for
Businesses who want to start outbound properly and expect real structure from day one.
What it containshelpA complete first version of your outbound process. This includes making sure your emails can reach inboxes, instructing AI to create messaging that aligns with your company’s tone and brand, clarifying who you should target, building your audience inside Sales Automation, setting up your campaigns, preparing your cold calling workflow and getting your CRM set up. Everything needed to start booking meetings with a reliable foundation in place.
Outbound Managed
Goal
Fully delegate your outbound execution. We operate your outbound pipeline for you, end to end, so you get activity, responses and meetings without doing the operational work yourself.
Who it is for
Perfect for businesses that want consistent, predictable outreach - managed by a reliable partner.
What it containshelpWe act as your outbound team. Your audience is defined and maintained, your messaging is set up and refined, your research process is built, and your campaigns are created and reviewed on an ongoing basis. We warm up your email infrastructure, monitor performance and make adjustments when required. If desired, we run the cold calling for you to book meetings and start conversations. You set the direction, and we execute the full outbound workflow.
Outbound Complete
Goal
Get a fully built outbound engine that is operated for you and designed to be handed over cleanly when you are ready.
Who it is for
Companies that want outbound as a real revenue channel but lack the time or practical expertise to build, run, and manage it themselves.
What it containshelpWe build your outbound department from zero, run it, while embedding the full workflow in your business unit. This includes warming up your email infrastructure, creating your messaging, setting up your research process, defining and building your audience, setting up all campaigns, preparing your cold calling framework and if desired - performing the actual calling. We also structure your CRM, map the right fields, and run review sessions to keep everything on track.
DNS Setup
We configure and verify your DNS settings so your emails land in the inbox and avoid spam filters.
Email Warmup
We gradually warm up your email accounts to build sender trust, boost deliverability and keep your messages out of spam.
Messaging
We create your full outreach playbook, including emails, follow ups, signatures and AI personalization instructions for consistent, high-quality results.
Custom Reports
We build clear, tailored performance summaries that highlight the metrics you care about and guide next steps with confidence.
Onboarding
A high level walkthrough of the platform that helps you and your team start using the software confidently and get value right away.
Research
We teach efficient research methods and AI prompts that deliver structured company insights formatted exactly for your workflow.
Audience Definition
We identify your ideal target market and translate it into a precise, well-defined audience inside Sales Automation for focused outreach.
Audience Setup
We build and maintain targeted company and role lists, updating them over time so your outreach always aligns with your goals.
Campaign Setup
We build effective campaigns with the right steps, pacing and AI support to maximise reach and target the right people.
Calling Setup
We build your complete calling workflow, with scripts, sequences, tools and follow up strategies so your team can book meetings confidently.
Calling Execution
We make the calls for you. Our team handles outreach, starts conversations and books meetings directly with your ideal prospects.
Calling Coaching
We coach your team to run confident cold calls with strong openers, engaging flow, smart objection handling and clear steps toward booked meetings.
Custom CRM Mapping
We map Sales Automation data into your CRM, ensuring clean fields and reliable logging for contacts, activity and research details.
Campaign Review
A focused session where we fine tune your campaign together, strengthen performance and give you clear actions you can apply immediately for better results.
CRM Setup
We set up and configure your CRM correctly from day one, creating clean fields and a structure that supports smooth, reliable sales workflows.
2025 Sales Automation BV
Registered in Netherlands
Chamber of Commerce number 94072590