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About Us

Where Sales Meets Automation

Our Mission

We make discovering B2B opportunities effortless, so you can focus on building trust and turning the right conversations into lasting business.

Our Story

B2B sales teams have faced the same challenges for years: time-consuming prospecting, scattered tools, and manual outreach that limits efficiency and results. Too often, skilled sales professionals spend their time handling data rather than speaking with the right decision-makers. Sales Automation was created to change this. Our platform brings together AI-powered lead generation, advanced audience targeting, and automated outreach in one solution. The aim is simple: reduce repetitive work so sales teams can focus on what truly matters—building relationships and closing deals. The platform is built on the real-world experience of sales professionals across fast-growing B2B companies. We know what works, what doesn’t, and what sales teams actually need to succeed in today’s market. The result is a system designed not as a quick fix, but as a foundation for modern sales operations. From audience selection to personalised messaging, every feature helps save time, improve accuracy, and deliver consistent, measurable outcomes. Sales Automation helps companies scale their outbound efforts with confidence and efficiency, without being held back by outdated processes.

Meet the founders

Greg de Laval

Co‑Founder, Technology
location_onRotterdam, the Netherlands

Greg brings experience across all sides of product development - from building business cases, through software design, to hands-on implementation. He’s passionate about technology in all its forms and thrives on turning ideas into working solutions. His approach combines strategic thinking with a deep love for problem-solving and innovation.

Charlie Roos

Co‑Founder, Commercial
location_onRotterdam, the Netherlands

With a background in scaling companies through lead generation, account management, and sales, Charlie focuses on growth through partnerships and strong relationships. His approach blends commercial strategy with a genuine passion for working closely with people.

Let’s reach your next revenue milestone together

Trusted by B2B teams using Sales Automation to scale outreach and close more deals.Book a call

And hit your next target